— the story —

Winning Not Fighting is a new book written by Leon co-founder and CEO John Vincent and SiFu Julian Hitch, one of the world’s foremost masters of the ancient martial art Wing Tsun.

 Part business guide, part memoir, part manual to Wing Tsun’s movements and philosophies, the book rethinks our contemporary notions of what constitutes success.

 Winning Not Fighting challenges many of our preconceived ideas about success in both business and everyday life to give a radical rethinking of how we ought to look at ourselves and at the world. And it offers a real-life case study of these ideas in practice within Leon Restaurants.

 With practical solutions and actions that we can apply in our lives right now, Winning Not Fighting shows how Wing Tsun’s ancient ideas, developed and refined over 1,500 years, contains within it a way of thinking and being that are in fact a toolbox for modern life.

—  john vincent  —

The CEO and co-founder of the healthy fast-food chain, LEON, a business he started in 2004 with the mission to create Naturally Fast Food – food that tastes good, does you good and is kind to the planet. The guiding principle behind John’s experience and success in business, and the evolution of LEON, is his vision and commitment to help make things better. It is this singular purpose that has seen him grow LEON into the mission-driven business it is today, to lead projects such as the UK government’s School Food Plan and to work with the government to create and Chair the Council for Sustainable Business.
 

—  julian hitch  —

Sifu Julian Hitch is one of the foremost masters in the ancient Chinese martial art of Wing Tsun, teaching throughout the world. Julian applies the martial art to help people transform personally and professionally. As Director of Well-being, he does so with people of all areas of LEON - and across the UK, Europe and the US. Across his career Julian has applied the martial art in numerous ways – he is a close quarter combat trainer for Special Forces units and close protection personnel. As co-founder of The Conscious Coach he uses wisdom from Wing Tsun to combine executive, life and health coaching. A qualified barrister, he also has his own Kwoon (school of martial arts) in London.